Privacy Policy

What-Mattress respects your privacy, and its protection is important to us.  This privacy policy applies to the personal information we obtain as a result of your transactions and interactions with us, including through your use of our websites and any app (together, the “Site”) we might offer.  It describes the types of personal information referenced below (together, the “Personal Information”) that we collect from users of the Site, how we use the information, with whom we share it, and the choices available to our customers and others regarding our use of their information.  It also describes measures we take to protect the security of that information and how you may contact us to exercise your rights and options.  Your use of the Site is conditioned upon your acceptance of all the terms, conditions, policies and notices stated here, which you accept by continuing to utilize the Site.

1. Scope

1.1   Although some areas of the Site for registration, may be accessed by you without having to disclose any personal information, you may be asked to provide certain kinds of Personal Information, such as your name, email address, mailing address, telephone number, and other information that might identify you as an individual.  The Personal Information may be combined or supplemented with information from other sources.  It will be handled by us as provided in this privacy policy.

1.2   By accessing the Site, you are agreeing to be bound by its terms of service and this privacy policy, which is incorporated by reference into it.  If there is anything you do not understand about this privacy policy or the terms of service, please contact us at [email protected]. If at any time you do not agree to this privacy policy or the terms of service, please do not use the Site.

1.3    We reserve the right to update this privacy policy by posting updates on the Site.  They will be effective when posted.  Updates may make material changes, and we urge you to review them carefully whenever they are made.  You can tell if updates have been made checking the last modified date that appears at the end of this privacy policy.  Because your continued use of the Site following any posting will constitute your acceptance of the updated privacy policy, we urge you to check this privacy policy from time to time for updates.

2. Information Collected

2.1   We collect information provided by you directly to us on the Site, such as when you create an account, order a product or request service or otherwise directly contact us.  If you do not provide required information for a particular activity, you may not be able to complete what you are attempting to accomplish on the Site.

2.2    The Site uses cookies, which are small pieces of information delivered to your hard drive by your browser.  We use cookies to improve your experience.  Some of them are essential to allow the Site serve you properly.  Cookies help us know when you return to the Site.  Cookies also hold information to personalize and enhance your experience and to gather statistical data, such as which pages are visited, the Internet provider’s domain name and the addresses of the sites you visited immediately before coming to, and immediately after leaving, the Site.  Information in cookies lets us trace your “clickstream” activity (i.e., the paths taken by users of the Site as they move from page to page) to enable us better to serve you by enhancing our understanding about which portions of the Site are the most popular.  We may also allow our affiliates, promotions participants, service providers, and vendors to serve cookies from the Site to allow them to assist us in various activities such as doing analysis and research on the effectiveness of the Site, its content and advertising.  Some third-party advertising companies may be members of the Network Advertising Initiative, which offers a single location to opt out of advertisement targeting from member companies (  By continuing to use our Site, you are agreeing that you are consenting to receive cookies.  If you would like to turn off cookies, you can do so in your browser settings, but certain features of the Site may no longer be fully available to you.

2.3    The Site may also use “pixel tags” (sometimes called “web beacons” or “clear gifs”), which are tiny graphic images.  Pixel tags help us analyze users’ online behavior and measure the effectiveness of the Site and its content.  Pixel tags or clear gif files have unique labels and work in a similar way to cookies and for similar purposes.  In contrast to cookies, which are saved on a user’s computer hard disk, clear gif files are embedded invisibly in websites and are about as big as the period at the end of this sentence.  Wherever appropriate, we may combine the information collected by any such devices with the Personal Information of our customers.  We may work with service providers that help us track, collect, and analyze that information.

2.4  Examples of information that may be collected that way include: your browser, type of device and its IP address, operating system, your Internet, service provider, pages you visit on the Site, and geographic location.  Cookies may also collect information about your interactions with communications, such as whether emails were opened, and if links in those emails were clicked.

2.5   We collect email addresses and information related to marketing services.  When you use the Site, you may, for example, be given the option to subscribe to an email list or request certain resource materials or to subscribe to any list or newsletter.  Subscriptions to the email list can be cancelled at any time.  After we collect your email address, it may be shared with third parties if you earlier gave us permission to do so.

2.6    We collect Personal Information that you provide when you set up an account.  Using your email and password of your choice, you may access your account online at any time to add, delete, or change information.  The Personal Information provided by you will not be used for any purpose that is not outlined in this privacy policy.  If you ever use a public computer to access your account, we strongly encourage you to log out at the conclusion of your session to avoid possible access by others.

2.7    If you should commence a visit on the Site that results in purchases by you from third-party sites reached via the Site, whether you have an account or not, payment processing information may be collected by a party involved in the sale as part of the checkout process.  We may also use third parties for payment processing as to payments received by us.  Please review the terms of use and privacy policies of affected third parties prior to providing Personal Information to them.

2.8    Please remember to update your Personal Information if it changes.

3. Use Of Personal Information

We may use your Personal Information for various purposes, including to:

  • Authenticate your identity when you come to the Site;
  • Provide you with goods you purchase and provide you with services;
  • Enable you to participate in special activities and offers, and to communicate with you about them.
  • Continually maintain the accuracy of information we hold about our customers.
  • Facilitate your orders and keep you informed about their status.
  • Identify your product and service preferences so that we can notify you of new or additional products, services, and promotions that might be of interest to you.
  • Conduct market research and customize offers.
  • Aggregate and analyze user data.
  • Provide you with information that may be of interest to you.
  • Send you administrative or relationship notices or notices required by law.
  • • Send electronic communications, including company announcements, alerts, notices and updates, if given prior authorization.
  • Provide others with your Personal Information for the limited purposes described in this privacy policy.

4. Sharing Personal Information With Third Parties

4.1    We may share Personal Information and information collected about you.  We do not share your information with third parties except as set in this privacy policy.

4.2    We may also disclose your Personal Information to others who help us develop, market, and sell products and services and who help maintain and operate the Site.  We may work with third parties to: (a) manage databases of customer information; (b) assist in distributing emails; (c) assist with marketing and data collection; (d) provide data storage and analysis; (e) provide fraud prevention; (f) provide customer service and other services; (h) administer mailings, messaging and deliveries; and (i) administer IT systems.  We require any outside vendors agree to keep all information shared with them confidential and to use the information only to perform their obligations to us.

4.3    In order to determine your financial eligibility for a product or paid service ordered by you, we may disclose your Personal Information to third-party financial institutions, consumer reporting or credit agencies to determine your eligibility.

4.4    Your Personal Information may be shared if we seek investors or go through a business transition, such as a merger, acquisition by another company, or a sale of all or a portion of our assets.  Our collection of Personal Information will likely be among the assets transferred in the event of a sale or partial sale of our assets or equity in our business.

4.5    We may disclose your Personal Information when legally required to do so, to cooperate with law enforcement investigations or other legal proceedings, to protect against misuse or unauthorized use of the Site, to protect our rights, or to protect the rights, property or safety of other users of the Site.

5. Non-personally Identifiable Information

5.1    We may also collect certain non-personally identifiable information from you.  Any such information would be analyzed anonymously and only in the aggregate, without identifying you personally.  We use it for purposes permitted by law, such as to maintain and administer the Site, analyze trends, gather demographic information and comply with applicable law.  We may share that information with others.

5.2    We may combine the non-personally identifiable information collected through cookies, pixel tags and other analytical tools with other information we may have collected from you.  That information may be used to improve the Site, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of advertising, and for other internal business purposes.  We may use and share aggregated and anonymous information to conduct market research and analysis for ourselves and parties with whom we do business.

5.3    We authorize certain service providers to utilize non-personally identifiable information for their business purposes and in accordance with their privacy policies, such as to report on usage or industry trends.

5.4    Our Site may contain links to certain third-party functions, such as plugins, tools and APIs intended to enhance your experience on the Site.  An example of such a third party would be Facebook.  Prior to using any third-party functions on the Site, you should consult the privacy notices of the applicable third-party providers that might govern the use of that information by those third parties, or how they may use the information.  Those policies may differ significantly from ours, and we make no representation or warranty about them.  Your communications and interactions with any such third parties are solely between you and them and are undertaken at your own risk.

6. Security

6.1    We take commercially reasonable physical, electronic and administrative steps to maintain the security of Personal Information collected, including limiting the number of people who have physical access to database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. Any payment transactions will be encrypted.  In addition, it is our policy never to send your credit card number via e-mail.

6.2    The following shall apply in all instances except as otherwise expressly limited by operation of law: No commercial transmission of data through electronic facilities can be guaranteed as completely secure.  Although we will use commercially reasonable means to protect the security of that information you transmit through the Site, any transmission of your Personal Information is at your own risk.  We cannot guarantee that your Personal Information or other data will not be intercepted by third parties; we may not even know it has happened.  We will not be liable for the circumvention or sabotage by third parties of our privacy settings or security measures.  We will not be liable for any breach of the security of your Personal Information resulting from any other causes or events that are beyond our reasonable control, including, without limitation, your own acts or omissions, any corruption of storage media, any defects in third-party data security products or services either of us may use, power failures, natural phenomena, riots, acts of vandalism, hacking, sabotage, pandemic, or terrorism.

7. Links To Other Sites Or Apps

While using the Site, you may find links to websites operated by third parties or you may have come to the Site using a link found in another website.  We do not make any representations or warranties about any third-party website that may be linked to the Site, or any goods or services associated with it, and we have no control over, or responsibility for, their information, products or services.  Third-party websites or apps are not provided under this privacy policy and privacy considerations applicable to them should be addressed with the respective owners.

8. Opting Out

8.1    You may opt out of receiving email communications from us by clicking the “unsubscribe” button at the bottom of emails we have sent you or by emailing us at [email protected] and including the word unsubscribe in the subject heading.  You may opt out of receiving newsletters and magazines, invitations, and catalogues by emailing us at [email protected]. Please allow up to ten (10) business days for changes to your preferences to take effect.  During that time, you may continue to receive communications from us that were already in process.  Opting out of receiving any such communications will not affect your receipt of service-related communications, such as payment confirmations, and repair and delivery status updates.

8.2    You can opt out of Internet-based and mobile advertising on your mobile device by visiting

8.3    We may use Google Analytics Advertising Features and its associated tracking technologies, or similar programs, to help display our ads you see on other sites that you visit and to help us manage and optimize our online advertising efforts.  To opt out of Google Analytics Advertising Features, visit the Google Ad Settings page, currently located at
Website users can also access the Google Analytics Opt Out Browser Add-on, currently located at or

We may also work with Facebook, Apple and others to provide analytics in connection with the Site, including our mobile applications.  For more information about Facebook’s privacy practices, you may visit , and for Apple’s privacy policy, click here

8.4    You may opt out of receiving online behavioral or Internet-based advertising by using the tools located at the Digital Advertising Alliance’s consumer choice page, currently available at  or the Network Advertising Initiative (NAI) opt out tool currently available at

8.5     We do not make any representations or warranties about any third-party opt-out services.  Those services are independent from us, and we have no control over, or responsibility for, their performance.  Even if you use any third-party opt-out tools, we may still collect some data about your online activity for operational purposes (such as fraud prevention), but it will not be used by us for the purpose of targeting marketing materials to you.  If you use multiple browsers or devices, you may need to execute this opt out on each browser or device.  Third-party opt-outs may function differently than our opt-out functions, and we have no control over the practices of any third parties.

8.6   Those users who have provided telephone numbers to us may remove them from within their personal profile settings.  If you prefer not to receive text promotional communications on your mobile device, you can opt out by replying stop to any text you receive from us.

8.7     Registered users may terminate their registrations at any time, for any reason, by contacting us. You understand it may be impossible to delete Personal Information entirely because of backups and records of deletions.  If you wish to cancel your account on the Site or delete your Personal Information previously provided to us, you may send your request to us at [email protected] and include the words delete my information in the subject line, with your specific request in the body of your communication. Please also update your Personal Information if it changes.  Please note that it may be impossible to delete Personal Information entirely because of backups and records of deletions.  

8.8    If you request that we delete your Personal Information from our system, you cannot delete information associated with past transactions or archived information on the Site otherwise than in accordance with our data retention policy.

8.9    If you do not receive a response from us to any emails you send to us within ten (10) business days, please send us another email because your original email may not have been properly received.

9. Children

We do not knowingly collect, use or disclose Personal Information from anyone under eighteen (18) years of age.  If we become aware that we have unknowingly collected Personal Information from anyone under eighteen, we will make reasonable efforts to delete it from our records and cease sending any requested promotional communications.

10. Disclosure For Legal Purposes

You hereby authorize us to disclose any of your Personal Information pursuant to judicial and administrative proceedings and to law enforcement or government agencies.  In the event of an investigation of improper or illegal conduct in connection with our Site, such as fraud, misrepresentation, intellectual property infringement, data breach, or other activity that may put us at risk for liability, you also authorize us to disclose Personal Information.

11. Assignment

We may freely assign our rights under this this privacy policy and delegate any of our obligations under it.

12. European Union Data Protection Regulation

12.1    If you are protected by the by the European Union General Data Protection Regulation (EU 2016/679) (“GDPR”) or English Data Protection Law, we shall process your Personal Information in accordance with our privacy notice. Your rights in relation to Personal Information processed under the GDPR are, without limitation:

12.1.1    The right to be informed about our processing of your personal data.

12.1.2    The right to request access to personal data that we hold about you at any time.

12.1.3    The right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you.

12.1.4    The right to object to processing of your personal data and to withdraw any consent you have given us and to opt out of any marketing communications that we may send you.

12.1.5    The right to prevent processing that is likely to cause damage or distress to you or anyone else.

12.1.6    Certain rights in relation to automated decision-making processes, including the right to object to profiling.

12.1.7    The right to request that we erase or destroy your personal data in certain circumstances (the right to be forgotten) for example, when the data are no longer necessary for the purpose for which we collected them;

12.1.8    The right to have your personal data provided to you by us in a structured, commonly used and machine-readable format and the right to have those data transmitted to another data controller. This is known as the right to data portability.

If you wish to exercise any of the above rights, you should email us at [email protected]

You have the right to lodge a complaint with your local European Union Member State Data Protection Authority.

Advertiser Disclosure

Products that appear on What-Mattress are from companies from which What-Mattress receives compensation. This compensation might impact the placement of the brands on this page, and combined with the conversion rates might impact the scoring as well. We make the best effort to present up-to-date information; however, we do not compare or include all service providers in the market. What-Mattress includes advertising by Puffy LLC.
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